Yo Mon Frozen Yogurt Press

The History of FroYo—Then and Now

cupWhat we wish we were bringing you is a great musical skit from Justin Timberlake and Jimmy Fallon, History-of-Rap style, but they haven’t made one yet about frozen yogurt.  We’re sure they’d be inspired to get right on it if they’d visited a Yo Mon location; but we haven’t seen them yet, so you’ll have to wait.  In the meantime, take a trip back with us to the beginnings of frozen yogurt.

THEN:  Frozen yogurt was born in the 1970’s in New England.  It was a soft-serve dessert created by H.P. Hood called “Frogurt.”

NOW:  Frogurt, FroYo—potato, potahto.

THEN:  In 1978, Brigham’s, a sandwich, ice cream and candy store based in Boston, took the idea and ran with it, creating the first packaged, frozen yogurt called Humphreez Yogart.

NOW:  In 2013, Yo Mon did one better and packaged their patron’s fresh favorites to take home and enjoy.

THEN:  Around the same time Brighams was wrapping up their FroYo, another packaged frozen yogurt dessert was introduced.  This one was called “Danny;” it was made by the Dannon company and was a raspberry, frozen yogurt concoction on a stick and covered in dark chocolate.

NOW:  In 2012, Yo Mon took “delicious” to a whole new level with the Rasta Roll, a frozen yogurt-filled, warm pastry with some fruity goodness squeezed in the middle.  Not only was the Rasta Roll an innovation in frozen yogurt desserts, it has a really cool name.

THEN:  Both packaged treats, Humphreez Yogart and “Danny,” were popular but some complained about the unexpectedly tart taste of the frozen yogurt, so manufacturers began adding more sugar to sweeten the yogurt pot.

NOW:  Yo Mon brings the tart—and people LOVE it!  Frozen yogurt has been around the block a time or two, and consumers now know that frozen yogurt and ice cream do not taste the same!  Not only that, they don’t want it to!  FroYo lovers today embrace the tart, yogurt-y taste of FroYo!  It’s not all about the lower fat content and the awesome live cultures—a lot of people also clearly prefer the taste of FroYo over ice cream.  Taste buds have evolved.

THEN:  Frozen yogurt reached sales of $25 million in 1986.

THEN:  In the early 1990’s, frozen yogurt comprised 10% of the frozen dessert market.

NOW:  In 2012, annual sales of frozen yogurt were $194,910,000.  Annual serving of frozen yogurt sold in 2012: 121 million.

We don’t know about screaming for ice cream anymore, but our Yo Mon Facebook and Twitter fans are sure vocal about their faves.


When’s Taro Root coming back?

Do you have Taro Root this week?

I need my Green Tea!



So, Yo Mon wants to know: What’s your favorite FroYo flavor?